What Shopify theme does OLAPLEX Inc. use?
Answer: Olaplex Theme v1.17.1
Teardown of olaplex.com, checked 2026-10-25
OLAPLEX Inc. runs on the Olaplex Theme Shopify theme (version 1.17.1), renamed to "Release 1.17.1" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Recharge, Algolia. The public catalog lists 142 products priced from $8.00 to $234. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Olaplex Theme |
| Name in admin | Release 1.17.1 |
| Version | 1.17.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on OLAPLEX Inc.
Email & SMS: Klaviyo
Subscriptions: Recharge
Search: Algolia
Payments: Klarna
Wishlist: Swym Wishlist
Analytics: Google Tag Manager
Catalog snapshot
Top product types: RetailWholesale
Top vendors: OLAPLEXOLAPLEX Inc.Olaplex
Teardown: 61/100
What OLAPLEX Inc. could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 66 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 169 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 5.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility47 of 81 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 862 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed112 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What OLAPLEX Inc. gets right
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed45 of 81 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog142 products found.
Questions about OLAPLEX Inc.
What Shopify theme does OLAPLEX Inc. use?
OLAPLEX Inc. uses the Olaplex Theme theme, version 1.17.1. In the Shopify admin it is named "Release 1.17.1". Checked 2026-10-25.
What apps does OLAPLEX Inc. use?
We detected Klaviyo, Recharge, Algolia, Klarna, Swym Wishlist, Google Tag Manager on the OLAPLEX Inc. homepage.