What Shopify theme does Oliver Cabell use?
Answer: Baseline v3.3.1
Teardown of olivercabell.com, checked 2026-10-25
Oliver Cabell runs on the Baseline Shopify theme (version 3.3.1), renamed to "MAIN [Don't unpublish]" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Attentive, Okendo. The public catalog lists 249 products priced from $12.99 to $300. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Baseline |
| Name in admin | MAIN [Don't unpublish] |
| Version | 3.3.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Oliver Cabell
Reviews: Okendo
Analytics: Google Tag ManagerMicrosoft ClarityNorthbeam
Catalog snapshot
Top product types: MaleFemaleJewelryShoecare & Accessories
Top vendors: Oliver Cabell
Teardown: 61/100
What Oliver Cabell could improve
- ✕Meta description is 70-160 characters SEOCurrent: 183 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility63 of 109 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 643 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed113 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Oliver Cabell gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 50 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Below-the-fold images are lazy loaded Speed103 of 109 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed7 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog249 products found.
Other stores using Baseline
Questions about Oliver Cabell
What Shopify theme does Oliver Cabell use?
Oliver Cabell uses the Baseline theme, version 3.3.1. In the Shopify admin it is named "MAIN [Don't unpublish]". Checked 2026-10-25.
What apps does Oliver Cabell use?
We detected Klaviyo, Attentive, Okendo, Google Tag Manager, Microsoft Clarity, Northbeam on the Oliver Cabell homepage.