What Shopify theme does Pacifica Beauty use?
Answer: Focal v8.4.0
Teardown of pacificabeauty.com, checked 2026-10-30
Pacifica Beauty runs on the Focal Shopify theme (version 8.4.0), renamed to "pacifica-theme/production" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Gorgias, LoyaltyLion. The public catalog lists 250+ products priced from $0.01 to $500. The homepage passes 10 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Focal |
| Name in admin | pacifica-theme/production |
| Version | 8.4.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Pacifica Beauty
Email & SMS: Klaviyo
Support: Gorgias
Loyalty: LoyaltyLion
Analytics: Google Tag ManagerGoogle AnalyticsHotjar
Catalog snapshot
Top product types: Skin CarePerfumeHaircareMakeupCustom BundleBundles
Top vendors: PacificaCustom BundleDonationRise.ai
Teardown: 56/100
What Pacifica Beauty could improve
- ✕Meta description is 70-160 characters SEOCurrent: 217 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 3.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility75 of 129 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 680 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed15 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed90 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Pacifica Beauty gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 54 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed121 of 129 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Focal
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Harney & Sons Fine Teas
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Jot
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Questions about Pacifica Beauty
What Shopify theme does Pacifica Beauty use?
Pacifica Beauty uses the Focal theme, version 8.4.0. In the Shopify admin it is named "pacifica-theme/production". Checked 2026-10-30.
What apps does Pacifica Beauty use?
We detected Klaviyo, Gorgias, LoyaltyLion, Google Tag Manager, Google Analytics, Hotjar on the Pacifica Beauty homepage.