What Shopify theme does Passenger use?
Answer: Concept v4.3.0
Teardown of passenger-clothing.com, checked 2026-10-25
Passenger runs on the Concept Shopify theme (version 4.3.0), renamed to "Passenger - Concept" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Okendo, Trustpilot. The public catalog lists 248 products priced from £9.95 to £250. The homepage passes 15 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Concept |
| Name in admin | Passenger - Concept |
| Version | 4.3.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | GBP |
Apps and tools on Passenger
Email & SMS: Klaviyo
Reviews: OkendoTrustpilot
Analytics: Google Tag ManagerHotjarMicrosoft Clarity
Ads tracking: Pinterest Tag
Catalog snapshot
Top product types: Womens FleeceWomens JacketMens JacketBeanieGlovesMens Hoodie
Top vendors: Passenger ClothingAdvanture MagazineHachette UK LimitedOcean BottleNalgene
Teardown: 83/100
What Passenger could improve
- ✕At least 90% of images have alt text Accessibility43 of 50 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 548 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed90 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Passenger gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 51 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 132 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed42 of 50 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog248 products found.
Other stores using Concept
Questions about Passenger
What Shopify theme does Passenger use?
Passenger uses the Concept theme, version 4.3.0. In the Shopify admin it is named "Passenger - Concept". Checked 2026-10-25.
What apps does Passenger use?
We detected Klaviyo, Okendo, Trustpilot, Google Tag Manager, Pinterest Tag, Hotjar, Microsoft Clarity on the Passenger homepage.