What Shopify theme does Pink Lily use?
Answer: UNO v1.2.49
Teardown of pinklily.com, checked 2026-10-29
Pink Lily runs on the UNO Shopify theme (version 1.2.49), renamed to "10.28-29 - BOGO" in the admin. We detected 10 apps and tools on the storefront, including Klaviyo, Attentive, Postscript. The public catalog lists 250+ products priced from $6.99 to $86.00. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | UNO |
| Name in admin | 10.28-29 - BOGO |
| Version | 1.2.49 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Pink Lily
Email & SMS: KlaviyoAttentivePostscript
Reviews: Yotpo
Support: Zendesk
Personalization: Nosto
Loyalty: Smile.io
Wishlist: Swym Wishlist
Analytics: Google AnalyticsMicrosoft Clarity
Catalog snapshot
Top vendors: Pink LilyMaizeTailoriaMax apparelWeihai hilow imp.&exp. co., ltdWing tu market
Teardown: 67/100
What Pink Lily could improve
- ✕Meta description is 70-160 characters SEOCurrent: 161 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility28 of 60 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed0 of 60 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 465 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed120 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Pink Lily gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 61 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓10 or fewer third-party script domains Speed9 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Pink Lily
What Shopify theme does Pink Lily use?
Pink Lily uses the UNO theme, version 1.2.49. In the Shopify admin it is named "10.28-29 - BOGO". Checked 2026-10-29.
What apps does Pink Lily use?
We detected Klaviyo, Attentive, Postscript, Yotpo, Zendesk, Nosto, Smile.io, Swym Wishlist, Google Analytics, Microsoft Clarity on the Pink Lily homepage.