What Shopify theme does Pura Vida Bracelets use?
Answer: Pura Vida v1.0.0
Teardown of puravidabracelets.com, checked 2026-10-26
Pura Vida Bracelets runs on the Pura Vida Shopify theme (version 1.0.0), renamed to "Production" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Judge.me, Recharge. The public catalog lists 250+ products priced from $1.80 to $150. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Pura Vida |
| Name in admin | Production |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Pura Vida Bracelets
Email & SMS: Klaviyo
Reviews: Judge.me
Subscriptions: Recharge
Analytics: Google Tag ManagerMicrosoft ClarityElevarTriple Whale
Catalog snapshot
Top product types: BraceletsCharmsNecklacesRingsAnkletsEarrings
Top vendors: Pura Vida BraceletsClub PackHarper CharmCharityDemi FineSunglasses
Teardown: 78/100
What Pura Vida Bracelets could improve
- ✕Meta description is 70-160 characters SEOCurrent: 168 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Homepage HTML under 250 KB SpeedHTML is 3883 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed107 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Pura Vida Bracelets gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 57 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility547 of 581 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed580 of 581 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about Pura Vida Bracelets
What Shopify theme does Pura Vida Bracelets use?
Pura Vida Bracelets uses the Pura Vida theme, version 1.0.0. In the Shopify admin it is named "Production". Checked 2026-10-26.
What apps does Pura Vida Bracelets use?
We detected Klaviyo, Judge.me, Recharge, Google Tag Manager, Microsoft Clarity, Elevar, Triple Whale on the Pura Vida Bracelets homepage.