What Shopify theme does RMS Beauty use?
Answer: Blockshop v10.0.0
Teardown of rmsbeauty.com, checked 2026-10-27
RMS Beauty runs on the Blockshop Shopify theme (version 10.0.0), renamed to "8/24 Key Launches (Syrenis)_No_Algolia" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Attentive, Yotpo. The public catalog lists 99 products priced from $10.00 to $250. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Blockshop |
| Name in admin | 8/24 Key Launches (Syrenis)_No_Algolia |
| Version | 10.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on RMS Beauty
Reviews: Yotpo
Support: Gorgias
Upsell: Rebuy
Analytics: Google Tag ManagerTriple Whale
Accessibility: accessiBe
Catalog snapshot
Top product types: BundleMerchtrial-size samplesCream EyeshadowPalettePowder Highlighter
Top vendors: RMS BeautyRMS Beauty Gift Card
Teardown: 61/100
What RMS Beauty could improve
- ✕Meta description is 70-160 characters SEOCurrent: 207 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility158 of 176 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 655 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed12 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed103 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What RMS Beauty gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 52 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed168 of 176 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog99 products found.
Questions about RMS Beauty
What Shopify theme does RMS Beauty use?
RMS Beauty uses the Blockshop theme, version 10.0.0. In the Shopify admin it is named "8/24 Key Launches (Syrenis)_No_Algolia". Checked 2026-10-27.
What apps does RMS Beauty use?
We detected Klaviyo, Attentive, Yotpo, Gorgias, Rebuy, Google Tag Manager, Triple Whale, accessiBe on the RMS Beauty homepage.