Home / Stores / rule28.com

What Shopify theme does Rule 28 use?

Answer: Dawn v15.4.0

Teardown of rule28.com, checked 2026-10-29

Rule 28 runs on the Dawn Shopify theme (version 15.4.0), renamed to "Live theme + Consent Mode fix (2026-10-22)" in the admin. We detected 2 apps and tools on the storefront, including Klaviyo, Google Tag Manager. The public catalog lists 88 products priced from £10.00 to £600. The homepage passes 13 of 18 teardown checks.

ThemeDawnv15.4.0

Apps detected2

Products88

Teardown score72/100

Theme details

Field	Value
Theme	Dawn
Name in admin	Live theme + Consent Mode fix (2026-10-22)
Version	15.4.0
Source	Shopify Theme Store (ID 887)
Currency	GBP

Apps and tools on Rule 28

Email & SMS: Klaviyo

Analytics: Google Tag Manager

Catalog snapshot

Products88

Lowest price£10.00

Highest price£600

Top product types: JerseyWomen Skinsuits And Aero Base layersMen Skinsuits And Aero Base layersMen Bib Shorts And TightsMen Aero Socks And OvershoesWomen Bib Shorts And Tights

Top vendors: Rule 28

Teardown: 72/100

What Rule 28 could improve

✕
At least 90% of images have alt text Accessibility
54 of 134 images have alt text.
Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
✕
Below-the-fold images are lazy loaded Speed
34 of 134 images use loading="lazy".
Lazy load images below the first screen to cut initial page weight.
✕
Homepage HTML under 250 KB Speed
HTML is 729 KB.
Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
✕
Under 40 script tags on the homepage Speed
95 script tags.
Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
✕
Product reviews app detected Conversion
Show reviews on product pages. Shoppers trust other customers more than product copy.

What Rule 28 gets right

✓
Homepage title is 30-65 characters SEO
Current: 53 characters.
✓
Meta description is 70-160 characters SEO
Current: 147 characters.
✓
Homepage has exactly one H1 SEO
Found 1.
✓
Canonical tag present SEO
✓
Open Graph image for link previews Social
✓
Structured data (JSON-LD) SEO
✓
10 or fewer third-party script domains Speed
3 third-party domains load scripts.
✓
Mobile viewport configured Mobile
✓
Page language declared Accessibility
✓
Favicon set Brand
✓
Free shipping offer visible on homepage Conversion
✓
Email or SMS capture tool detected Conversion
✓
Public product catalog found Catalog
88 products found.