What Shopify theme does RVCA use?
Answer: SEED v2.0.0
Teardown of rvca.com, checked 2026-10-28
RVCA runs on the SEED Shopify theme (version 2.0.0), renamed to "SEEDBUILD - Production" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Attentive, Gorgias. The public catalog lists 250+ products priced from $12.99 to $140. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | SEED |
| Name in admin | SEEDBUILD - Production |
| Version | 2.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on RVCA
Support: Gorgias
Upsell: Rebuy
Accessibility: UserWay
Catalog snapshot
Products250+
Lowest price$12.99
Highest price$140
Top product types: TeesHatsShirtsShortsHoodiesPants
Top vendors: RVCA
Teardown: 61/100
What RVCA could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 4 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 290 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility1 of 2 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Under 40 script tags on the homepage Speed67 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What RVCA gets right
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed0 of 2 images use loading="lazy".
- ✓Homepage HTML under 250 KB SpeedHTML is 211 KB.
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about RVCA
What Shopify theme does RVCA use?
RVCA uses the SEED theme, version 2.0.0. In the Shopify admin it is named "SEEDBUILD - Production". Checked 2026-10-28.
What apps does RVCA use?
We detected Klaviyo, Attentive, Gorgias, Rebuy, UserWay on the RVCA homepage.