What Shopify theme does SIR. use?
Answer: BL Deploy #RE-57862 - 22 Oct 2026
Teardown of sirthelabel.com, checked 2026-10-27
SIR. runs on the BL Deploy #RE-57862 - 22 Oct 2026 Shopify theme. We detected 10 apps and tools on the storefront, including Klaviyo, Gorgias, LoyaltyLion. The public catalog lists 250+ products priced from A$70.00 to A$1,100. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | BL Deploy #RE-57862 - 22 Oct 2026 |
| Version | Not published |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | AUD |
Apps and tools on SIR.
Email & SMS: Klaviyo
Support: Gorgias
Loyalty: LoyaltyLion
Payments: Klarna
Analytics: Google Tag ManagerGoogle AnalyticsMicrosoft ClarityElevar
Ads tracking: Meta PixelTikTok Pixel
Catalog snapshot
Top product types: Dress - WomensTop - WomensSwim - WomensAccessoriesSkirt - WomensPant - Womens
Top vendors: AUS Shopify Store
Teardown: 61/100
What SIR. could improve
- ✕Meta description is 70-160 characters SEOCurrent: 275 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility0 of 10 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed3 of 10 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 322 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed110 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What SIR. gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 45 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓10 or fewer third-party script domains Speed9 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about SIR.
What Shopify theme does SIR. use?
SIR. uses the BL Deploy #RE-57862 - 22 Oct 2026 theme. Checked 2026-10-27.
What apps does SIR. use?
We detected Klaviyo, Gorgias, LoyaltyLion, Klarna, Google Tag Manager, Google Analytics, Meta Pixel, TikTok Pixel, Microsoft Clarity, Elevar on the SIR. homepage.