What Shopify theme does SPELL use?
Answer: Chroma v1.0.0
Teardown of spelldesigns.com, checked 2026-10-26
SPELL runs on the Chroma Shopify theme (version 1.0.0), renamed to "HALE AU Combined Refresh 2026-10-21" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Okendo, Gorgias. The public catalog lists 250+ products priced from A$26.36 to A$549. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Chroma |
| Name in admin | HALE AU Combined Refresh 2026-10-21 |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | AUD |
Apps and tools on SPELL
Email & SMS: Klaviyo
Reviews: Okendo
Support: Gorgias
Analytics: Google Tag ManagerMicrosoft ClarityTriple Whale
Catalog snapshot
Top product types: TopsDressesPantsShortsBlouseSkirts
Top vendors: SpellCaramelDesert RoseCayenneSandRose
Teardown: 72/100
What SPELL could improve
- ✕Meta description is 70-160 characters SEOCurrent: 161 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility51 of 80 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1354 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed175 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What SPELL gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 59 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed73 of 80 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Chroma
Questions about SPELL
What Shopify theme does SPELL use?
SPELL uses the Chroma theme, version 1.0.0. In the Shopify admin it is named "HALE AU Combined Refresh 2026-10-21". Checked 2026-10-26.
What apps does SPELL use?
We detected Klaviyo, Okendo, Gorgias, Google Tag Manager, Microsoft Clarity, Triple Whale on the SPELL homepage.