What Shopify theme does Billie Eilish | Store use?
Answer: Rhythm v2026.08.2.0
Teardown of store.billieeilish.com, checked 2026-10-27
Billie Eilish | Store runs on the Rhythm Shopify theme (version 2026.08.2.0), renamed to "Copy of 10.23" in the admin. We detected 3 apps and tools on the storefront, including Yotpo, Affirm, Google Tag Manager. The public catalog lists 157 products priced from $3.00 to $200. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Rhythm |
| Name in admin | Copy of 10.23 |
| Version | 2026.08.2.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Billie Eilish | Store
Reviews: Yotpo
Payments: Affirm
Analytics: Google Tag Manager
Catalog snapshot
Top product types: T-ShirtPerfume & CologneOtherJewelry1LPCD
Top vendors: Billie Eilish | StoreEilish Fragrance
Teardown: 61/100
What Billie Eilish | Store could improve
- ✕Homepage has exactly one H1 SEOFound 4.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility66 of 79 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 651 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed71 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Billie Eilish | Store gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 45 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 114 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed55 of 79 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Public product catalog found Catalog157 products found.
Questions about Billie Eilish | Store
What Shopify theme does Billie Eilish | Store use?
Billie Eilish | Store uses the Rhythm theme, version 2026.08.2.0. In the Shopify admin it is named "Copy of 10.23". Checked 2026-10-27.
What apps does Billie Eilish | Store use?
We detected Yotpo, Affirm, Google Tag Manager on the Billie Eilish | Store homepage.