What Shopify theme does Sunspel use?

Answer: By Association Only v1.0.0

Teardown of sunspel.com, checked 2026-10-27

Sunspel runs on the By Association Only Shopify theme (version 1.0.0), renamed to "October HP (store consolidation)" in the admin. We detected 2 apps and tools on the storefront, including Elevar, OneTrust. The public catalog lists 250+ products priced from £24.00 to £1,495. The homepage passes 11 of 18 teardown checks.

Theme details

Apps and tools on Sunspel

Analytics: Elevar

Privacy: OneTrust

Catalog snapshot

Top product types: Mens T-ShirtMens KnitwearMens Coat & JacketMens Underwear BottomWomens KnitwearMens Polo Shirt

Top vendors: Sunspel

Teardown: 61/100

What Sunspel could improve

• ✕
  Meta description is 70-160 characters SEO

  Missing.

  Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
• ✕
  Open Graph image for link previews Social

  Set a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
• ✕
  At least 90% of images have alt text Accessibility

  1 of 33 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 267 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Under 40 script tags on the homepage Speed

  112 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.

What Sunspel gets right

• ✓
  Homepage title is 30-65 characters SEO

  Current: 49 characters.
• ✓
  Homepage has exactly one H1 SEO

  Found 1.
• ✓
  Canonical tag present SEO
• ✓
  Structured data (JSON-LD) SEO
• ✓
  Below-the-fold images are lazy loaded Speed

  33 of 33 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  6 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Free shipping offer visible on homepage Conversion
• ✓
  Public product catalog found Catalog

  250+ products found.

Other stores using By Association Only

All By Association Only theme examples

Questions about Sunspel

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