What Shopify theme does Tarte Cosmetics use?
Answer: Tarte + Dawn v15.2.0
Teardown of tartecosmetics.com, checked 2026-10-26
Tarte Cosmetics runs on the Tarte + Dawn Shopify theme (version 15.2.0), renamed to "Production Live Theme" in the admin. We detected 8 apps and tools on the storefront, including Attentive, Yotpo, Gorgias. The public catalog lists 249 products priced from $1.00 to $100. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Tarte + Dawn |
| Name in admin | Production Live Theme |
| Version | 15.2.0 |
| Source | Shopify Theme Store (ID 887) |
| Currency | USD |
Apps and tools on Tarte Cosmetics
Email & SMS: Attentive
Reviews: Yotpo
Support: Gorgias
Translation: Weglot
Analytics: Microsoft ClarityElevarTriple Whale
Privacy: OneTrust
Catalog snapshot
Top product types: Makeup SetMascaraMerchMakeup BagEyeshadow PaletteFoundation Brush
Top vendors: TarteTarte Cosmeticstarte
Teardown: 61/100
What Tarte Cosmetics could improve
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility37 of 96 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed24 of 96 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 2410 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed15 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed205 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Tarte Cosmetics gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 50 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 152 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog249 products found.
Questions about Tarte Cosmetics
What Shopify theme does Tarte Cosmetics use?
Tarte Cosmetics uses the Tarte + Dawn theme, version 15.2.0, available in the Shopify Theme Store. In the Shopify admin it is named "Production Live Theme". Checked 2026-10-26.
What apps does Tarte Cosmetics use?
We detected Attentive, Yotpo, Gorgias, Weglot, Microsoft Clarity, Elevar, Triple Whale, OneTrust on the Tarte Cosmetics homepage.