What Shopify theme does The Beard Club use?
Answer: N.O.V.A. v1.0.0
Teardown of thebeardclub.com, checked 2026-10-26
The Beard Club runs on the N.O.V.A. Shopify theme (version 1.0.0), renamed to "Production 10/23/26 V4" in the admin. We detected 9 apps and tools on the storefront, including Klaviyo, Postscript, Yotpo. The public catalog lists 250+ products priced from $9.99 to $200. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | N.O.V.A. |
| Name in admin | Production 10/23/26 V4 |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on The Beard Club
Email & SMS: KlaviyoPostscript
Reviews: Yotpo
Subscriptions: Recharge
Analytics: Google Tag ManagerGoogle AnalyticsElevar
Ads tracking: Meta PixelTikTok Pixel
Catalog snapshot
Top product types: KitTiktok ShopOilBeanie
Top vendors: The Beard Club
Teardown: 78/100
What The Beard Club could improve
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility153 of 183 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1016 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed56 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What The Beard Club gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 48 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 159 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed180 of 183 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about The Beard Club
What Shopify theme does The Beard Club use?
The Beard Club uses the N.O.V.A. theme, version 1.0.0. In the Shopify admin it is named "Production 10/23/26 V4". Checked 2026-10-26.
What apps does The Beard Club use?
We detected Klaviyo, Postscript, Yotpo, Recharge, Google Tag Manager, Google Analytics, Meta Pixel, TikTok Pixel, Elevar on the The Beard Club homepage.