What Shopify theme does The Collagen Co. use?
Answer: 10SQ Starter v1.0.0
Teardown of thecollagen.co, checked 2026-10-27
The Collagen Co. runs on the 10SQ Starter Shopify theme (version 1.0.0), renamed to "collagen-co/dist-au-main" in the admin. We detected 10 apps and tools on the storefront, including Klaviyo, Judge.me, Okendo. The public catalog lists 99 products priced from A$20.00 to A$500. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | 10SQ Starter |
| Name in admin | collagen-co/dist-au-main |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | AUD |
Apps and tools on The Collagen Co.
Email & SMS: Klaviyo
Support: Gorgias
Subscriptions: Recharge
Analytics: Google Tag ManagerGoogle AnalyticsMicrosoft ClarityTriple WhaleNorthbeam
Catalog snapshot
Top product types: BundleCollagen Meal Replacement ShakeCollagen PowderCollagen ElectrolytesCollagen Energy DrinkCollagen Sleep Hot Chocolate
Top vendors: The Collagen Co.thecollagen.co
Teardown: 78/100
What The Collagen Co. could improve
- ✕Meta description is 70-160 characters SEOCurrent: 166 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage HTML under 250 KB SpeedHTML is 1482 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed13 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed178 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What The Collagen Co. gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 60 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility203 of 225 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed210 of 225 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog99 products found.
Questions about The Collagen Co.
What Shopify theme does The Collagen Co. use?
The Collagen Co. uses the 10SQ Starter theme, version 1.0.0. In the Shopify admin it is named "collagen-co/dist-au-main". Checked 2026-10-27.
What apps does The Collagen Co. use?
We detected Klaviyo, Judge.me, Okendo, Gorgias, Recharge, Google Tag Manager, Google Analytics, Microsoft Clarity, Triple Whale, Northbeam on the The Collagen Co. homepage.