What Shopify theme does The M Jewelers use?
Answer: Reformation v9.0.0
Teardown of themjewelersny.com, checked 2026-10-27
The M Jewelers runs on the Reformation Shopify theme (version 9.0.0), renamed to "TMJ 3.0 — AP + HP | Biscuits Bundles" in the admin. We detected 11 apps and tools on the storefront, including Klaviyo, Attentive, Yotpo. The public catalog lists 250+ products priced from $19.00 to $3,250. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Reformation |
| Name in admin | TMJ 3.0 — AP + HP | Biscuits Bundles |
| Version | 9.0.0 |
| Source | Shopify Theme Store (ID 1762) |
| Currency | USD |
Apps and tools on The M Jewelers
Reviews: YotpoTrustpilot
Loyalty: LoyaltyLion
Translation: Weglot
Ads tracking: Meta PixelPinterest Tag
Accessibility: accessiBe
Catalog snapshot
Top product types: NECKLACEEARRINGRINGBraceletNameplatePENDANT
Top vendors: SKFTEMPTICThe M JewelersDongguan COOL Jewelry Company LimitedSHINERARAY
Teardown: 72/100
What The M Jewelers could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 14 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕At least 90% of images have alt text Accessibility5 of 21 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed0 of 21 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 392 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed106 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What The M Jewelers gets right
- ✓Meta description is 70-160 characters SEOCurrent: 93 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about The M Jewelers
What Shopify theme does The M Jewelers use?
The M Jewelers uses the Reformation theme, version 9.0.0, available in the Shopify Theme Store. In the Shopify admin it is named "TMJ 3.0 — AP + HP | Biscuits Bundles". Checked 2026-10-27.
What apps does The M Jewelers use?
We detected Klaviyo, Attentive, Yotpo, Trustpilot, LoyaltyLion, Weglot, Afterpay, Klarna, Meta Pixel, Pinterest Tag, accessiBe on the The M Jewelers homepage.