What Shopify theme does Tortuga use?
Answer: Broadcast v8.0.0
Teardown of tortugabackpacks.com, checked 2026-10-27
Tortuga runs on the Broadcast Shopify theme (version 8.0.0), renamed to "tortuga/main" in the admin. We detected 3 apps and tools on the storefront, including Klaviyo, Judge.me, Microsoft Clarity. The public catalog lists 39 products priced from $1.00 to $600. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Broadcast |
| Name in admin | tortuga/main |
| Version | 8.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Tortuga
Email & SMS: Klaviyo
Reviews: Judge.me
Analytics: Microsoft Clarity
Catalog snapshot
Products39
Lowest price$1.00
Highest price$600
Top product types: Travel BackpacksAccessoriesGift Cards
Top vendors: Tortuga
Teardown: 67/100
What Tortuga could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 69 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOCurrent: 199 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility32 of 79 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 494 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed85 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Tortuga gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed40 of 79 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed9 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog39 products found.
Other stores using Broadcast
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Boppy
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Copper Pearl
copperpearl.com
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Sunday Citizen
sundaycitizen.co
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Sightglass Coffee
sightglasscoffee.com
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Questions about Tortuga
What Shopify theme does Tortuga use?
Tortuga uses the Broadcast theme, version 8.0.0. In the Shopify admin it is named "tortuga/main". Checked 2026-10-27.
What apps does Tortuga use?
We detected Klaviyo, Judge.me, Microsoft Clarity on the Tortuga homepage.