What Shopify theme does Tower 28 Beauty use?
Answer: Tower v2.0
Teardown of tower28beauty.com, checked 2026-10-25
Tower 28 Beauty runs on the Tower Shopify theme (version 2.0), renamed to "tower28beauty/main" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Okendo, Afterpay. The public catalog lists 68 products priced from $10.00 to $200. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Tower |
| Name in admin | tower28beauty/main |
| Version | 2.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Tower 28 Beauty
Email & SMS: Klaviyo
Reviews: Okendo
Payments: Afterpay
Analytics: ElevarTriple Whale
Catalog snapshot
Products68
Lowest price$10.00
Highest price$200
Top product types: setFoundations & Concealers
Top vendors: Tower 28 Beauty
Teardown: 72/100
What Tower 28 Beauty could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 85 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕At least 90% of images have alt text Accessibility162 of 183 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 810 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed131 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Tower 28 Beauty gets right
- ✓Meta description is 70-160 characters SEOCurrent: 144 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed177 of 183 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog68 products found.
Questions about Tower 28 Beauty
What Shopify theme does Tower 28 Beauty use?
Tower 28 Beauty uses the Tower theme, version 2.0. In the Shopify admin it is named "tower28beauty/main". Checked 2026-10-25.
What apps does Tower 28 Beauty use?
We detected Klaviyo, Okendo, Afterpay, Elevar, Triple Whale on the Tower 28 Beauty homepage.