What Shopify theme does Tuft and Needle use?
Answer: C.O.I.L. v4.3.1
Teardown of tuftandneedle.com, checked 2026-10-25
Tuft and Needle runs on the C.O.I.L. Shopify theme (version 4.3.1), renamed to "COIL v4.3.0 - New Bundles" in the admin. We detected 4 apps and tools on the storefront, including Rebuy, Affirm, Elevar. The public catalog lists 105 products priced from $18.00 to $3,726. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | C.O.I.L. |
| Name in admin | COIL v4.3.0 - New Bundles |
| Version | 4.3.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Tuft and Needle
Upsell: Rebuy
Payments: Affirm
Analytics: Elevar
Privacy: OneTrust
Catalog snapshot
Top product types: MattressSheet SetAdjustable BaseBody Pillow CoverQuiltAccessories
Top vendors: Tuft and NeedleTuft & NeedleTuftandneedle-productionTuft & Needle CATuftandneedle
Teardown: 67/100
What Tuft and Needle could improve
- ✕Meta description is 70-160 characters SEOCurrent: 174 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Below-the-fold images are lazy loaded Speed20 of 59 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 484 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed77 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
- ✕Email or SMS capture tool detected ConversionCapture emails from first-time visitors with a signup offer, then automate a welcome flow.
What Tuft and Needle gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 46 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility56 of 59 images have alt text.
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Public product catalog found Catalog105 products found.
Questions about Tuft and Needle
What Shopify theme does Tuft and Needle use?
Tuft and Needle uses the C.O.I.L. theme, version 4.3.1. In the Shopify admin it is named "COIL v4.3.0 - New Bundles". Checked 2026-10-25.
What apps does Tuft and Needle use?
We detected Rebuy, Affirm, Elevar, OneTrust on the Tuft and Needle homepage.