What Shopify theme does Tuft and Paw use?
Answer: Tuft & Paw 3.0 v1.0.0
Teardown of tuftandpaw.com, checked 2026-10-29
Tuft and Paw runs on the Tuft & Paw 3.0 Shopify theme (version 1.0.0), renamed to "FM 3.0 Rebuild | 2.1 - Promo bar slider" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Postscript, Judge.me. The public catalog lists 21 products priced from $10.00 to $500. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Tuft & Paw 3.0 |
| Name in admin | FM 3.0 Rebuild | 2.1 - Promo bar slider |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Tuft and Paw
Email & SMS: KlaviyoPostscript
Upsell: Rebuy
Analytics: Google Tag ManagerNorthbeam
Catalog snapshot
Top product types: Cat BedLitter BoxCat FoodCat FeedersPartCat Litter
Top vendors: tuft + pawMETuft + PawJOCOMI
Teardown: 78/100
What Tuft and Paw could improve
- ✕Meta description is 70-160 characters SEOCurrent: 200 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Below-the-fold images are lazy loaded Speed0 of 58 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 873 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed103 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Tuft and Paw gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 31 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility53 of 58 images have alt text.
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog21 products found.
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Questions about Tuft and Paw
What Shopify theme does Tuft and Paw use?
Tuft and Paw uses the Tuft & Paw 3.0 theme, version 1.0.0. In the Shopify admin it is named "FM 3.0 Rebuild | 2.1 - Promo bar slider". Checked 2026-10-29.
What apps does Tuft and Paw use?
We detected Klaviyo, Postscript, Judge.me, Okendo, Rebuy, Google Tag Manager, Northbeam on the Tuft and Paw homepage.