What Shopify theme does Undefeated use?
Answer: Brooklyn v13.1.1
Teardown of undefeated.com, checked 2026-10-27
Undefeated runs on the Brooklyn Shopify theme (version 13.1.1), renamed to "undefeated-com/production-US" in the admin. We detected 2 apps and tools on the storefront, including Klaviyo, Afterpay. The public catalog lists 250+ products priced from $12.00 to $1,429. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Brooklyn |
| Name in admin | undefeated-com/production-US |
| Version | 13.1.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Undefeated
Email & SMS: Klaviyo
Payments: Afterpay
Catalog snapshot
Products250+
Lowest price$12.00
Highest price$1,429
Top product types: Mens FootwearTeesKnit BottomsFleecesHousehold ItemsHeadwear
Top vendors: UNDEFEATEDNIKEJORDANADIDASBAPEPATTA
Teardown: 61/100
What Undefeated could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 10 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility7 of 60 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed0 of 60 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Under 40 script tags on the homepage Speed56 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Undefeated gets right
- ✓Meta description is 70-160 characters SEOCurrent: 154 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Homepage HTML under 250 KB SpeedHTML is 248 KB.
- ✓10 or fewer third-party script domains Speed4 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Brooklyn
Questions about Undefeated
What Shopify theme does Undefeated use?
Undefeated uses the Brooklyn theme, version 13.1.1. In the Shopify admin it is named "undefeated-com/production-US". Checked 2026-10-27.
What apps does Undefeated use?
We detected Klaviyo, Afterpay on the Undefeated homepage.