What Shopify theme does Universal Store use?
Answer: Reformation v1.6.2
Teardown of universalstore.com, checked 2026-10-28
Universal Store runs on the Reformation Shopify theme (version 1.6.2), renamed to "Production" in the admin. We detected 10 apps and tools on the storefront, including Klaviyo, REVIEWS.io, Trustpilot. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Reformation |
| Name in admin | Production |
| Version | 1.6.2 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Universal Store
Email & SMS: Klaviyo
Reviews: REVIEWS.ioTrustpilot
Translation: Weglot
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerHotjarMicrosoft Clarity
Teardown: 61/100
What Universal Store could improve
- ✕Meta description is 70-160 characters SEOCurrent: 287 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility258 of 426 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1102 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed102 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Public product catalog found CatalogCould not read the catalog.If products exist but none are found, the store may be password protected or have the products feed restricted.
What Universal Store gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 49 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed208 of 426 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
Other stores using Reformation
Nobody Denim AU
BASSIKE
PRESS Healthfoods
Found My Animal
ALIGNE
LINKSOUL
All Reformation theme examples
Questions about Universal Store
What Shopify theme does Universal Store use?
Universal Store uses the Reformation theme, version 1.6.2. In the Shopify admin it is named "Production". Checked 2026-10-28.
What apps does Universal Store use?
We detected Klaviyo, REVIEWS.io, Trustpilot, Weglot, Afterpay, Klarna, Swym Wishlist, Google Tag Manager, Hotjar, Microsoft Clarity on the Universal Store homepage.