What Shopify theme does Velour use?
Answer: Dawn v15.0.0
Teardown of velourlashes.com, checked 2026-10-30
Velour runs on the Dawn Shopify theme (version 15.0.0), renamed to "Evergreen 10/8" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Judge.me, Yotpo. The public catalog lists 90 products priced from $3.50 to $54.00. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | Evergreen 10/8 |
| Version | 15.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Velour
Email & SMS: Klaviyo
Payments: Afterpay
Analytics: Hotjar
Catalog snapshot
Products90
Lowest price$3.50
Highest price$54.00
Top product types: Vegan LuxeEffortlesseverGREENeLASHticMagneticAdhesive
Top vendors: VelourV by Velour
Teardown: 78/100
What Velour could improve
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕At least 90% of images have alt text Accessibility108 of 160 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 1242 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed96 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Velour gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 49 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 153 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed138 of 160 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog90 products found.
Other stores using Dawn
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mooncat.com
DawnScore 78
AIM'N
aimn.com
DawnScore 61
BRĒZ
drinkbrez.com
DawnScore 72
Lillydoo
lillydoo.com
DawnScore 72
mybacs
mybacs.com
DawnScore 61
xBloom
xbloom.com
DawnScore 83
Questions about Velour
What Shopify theme does Velour use?
Velour uses the Dawn theme, version 15.0.0. In the Shopify admin it is named "Evergreen 10/8". Checked 2026-10-30.
What apps does Velour use?
We detected Klaviyo, Judge.me, Yotpo, Afterpay, Hotjar on the Velour homepage.