What Shopify theme does Vital Proteins use?
Answer: Vital Proteins v11.0.0
Teardown of vitalproteins.com, checked 2026-10-29
Vital Proteins runs on the Vital Proteins Shopify theme (version 11.0.0), renamed to "[PROD] v2.7.0.1012 (October 12 2026)" in the admin. We detected 5 apps and tools on the storefront, including Klaviyo, Recharge, Searchanise. The public catalog lists 40 products priced from $7.00 to $59.00. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Vital Proteins |
| Name in admin | [PROD] v2.7.0.1012 (October 12 2026) |
| Version | 11.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Vital Proteins
Email & SMS: Klaviyo
Subscriptions: Recharge
Search: Searchanise
Analytics: Google Tag Manager
Privacy: OneTrust
Catalog snapshot
Top product types: Flavored CollagenCollagen+CollagenCollagen CapsulesCollagen CreamerPowder
Top vendors: Vital ProteinsNestlé Healthcare Nutrition, Inc.
Teardown: 67/100
What Vital Proteins could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 67 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕At least 90% of images have alt text Accessibility11 of 282 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed22 of 282 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 738 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed91 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Vital Proteins gets right
- ✓Meta description is 70-160 characters SEOCurrent: 152 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog40 products found.
Similar Shopify stores
Dixxon Flannel Co
Social Status
Kaibosh Eyewear
Stasher
Klean Kanteen
Mary Maxim
Questions about Vital Proteins
What Shopify theme does Vital Proteins use?
Vital Proteins uses the Vital Proteins theme, version 11.0.0. In the Shopify admin it is named "[PROD] v2.7.0.1012 (October 12 2026)". Checked 2026-10-29.
What apps does Vital Proteins use?
We detected Klaviyo, Recharge, Searchanise, Google Tag Manager, OneTrust on the Vital Proteins homepage.