What Shopify theme does Wax London use?
Answer: Prestige v5.7.0
Teardown of waxlondon.com, checked 2026-10-27
Wax London runs on the Prestige Shopify theme (version 5.7.0), renamed to "waxlondon-theme/main" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Gorgias, Weglot. The public catalog lists 250+ products priced from $25.00 to $741. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Prestige |
| Name in admin | waxlondon-theme/main |
| Version | 5.7.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Wax London
Email & SMS: Klaviyo
Support: Gorgias
Translation: Weglot
Payments: Klarna
Analytics: Google Tag ManagerGoogle AnalyticsHotjar
Accessibility: accessiBe
Catalog snapshot
Top product types: KnitwearCoats & JacketsOvershirtsTrousersT-ShirtsSweats
Top vendors: Wax London
Teardown: 61/100
What Wax London could improve
- ✕Meta description is 70-160 characters SEOCurrent: 185 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility112 of 144 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed9 of 144 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 543 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed11 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed116 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Wax London gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 35 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Wax London
What Shopify theme does Wax London use?
Wax London uses the Prestige theme, version 5.7.0. In the Shopify admin it is named "waxlondon-theme/main". Checked 2026-10-27.
What apps does Wax London use?
We detected Klaviyo, Gorgias, Weglot, Klarna, Google Tag Manager, Google Analytics, Hotjar, accessiBe on the Wax London homepage.