What Shopify theme does YMC use?
Answer: You Must Create v1.0.0
Teardown of youmustcreate.com, checked 2026-10-27
YMC runs on the You Must Create Shopify theme (version 1.0.0), renamed to "you-must-create/production" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Klarna, Microsoft Clarity. The public catalog lists 250+ products priced from $50.00 to $2,250. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | You Must Create |
| Name in admin | you-must-create/production |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on YMC
Email & SMS: Klaviyo
Payments: Klarna
Analytics: Microsoft ClarityElevar
Catalog snapshot
Top product types: JumpersTrousersShirtsJacketsT-ShirtsCardigans
Top vendors: YMC
Teardown: 67/100
What YMC could improve
- ✕Homepage has exactly one H1 SEOFound 10.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility0 of 15 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 286 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed75 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What YMC gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 37 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 152 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed15 of 15 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed4 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Questions about YMC
What Shopify theme does YMC use?
YMC uses the You Must Create theme, version 1.0.0. In the Shopify admin it is named "you-must-create/production". Checked 2026-10-27.
What apps does YMC use?
We detected Klaviyo, Klarna, Microsoft Clarity, Elevar on the YMC homepage.