What Shopify theme does PARADE use?
Answer: Palo Alto v5.2.0
Teardown of yourparade.com, checked 2026-10-26
PARADE runs on the Palo Alto Shopify theme (version 5.2.0), renamed to "Palo Alto PC - Export " in the admin. We detected 2 apps and tools on the storefront, including Klaviyo, Swym Wishlist. The public catalog lists 45 products priced from $14.00 to $250. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Palo Alto |
| Name in admin | Palo Alto PC - Export |
| Version | 5.2.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on PARADE
Email & SMS: Klaviyo
Wishlist: Swym Wishlist
Catalog snapshot
Products45
Lowest price$14.00
Highest price$250
Top product types: RompersJammiesWomen's Pajama SetSleep SackPantsWomen's Pajama Bottoms
Top vendors: PARADE
Teardown: 72/100
What PARADE could improve
- ✕Meta description is 70-160 characters SEOCurrent: 196 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Homepage HTML under 250 KB SpeedHTML is 737 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed86 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What PARADE gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 50 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility282 of 296 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed259 of 296 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog45 products found.
Questions about PARADE
What Shopify theme does PARADE use?
PARADE uses the Palo Alto theme, version 5.2.0. In the Shopify admin it is named "Palo Alto PC - Export ". Checked 2026-10-26.
What apps does PARADE use?
We detected Klaviyo, Swym Wishlist on the PARADE homepage.