What Shopify theme does Zesty Paws use?
Answer: Focal v12.7.1
Teardown of zestypaws.com, checked 2026-10-26
Zesty Paws runs on the Focal Shopify theme (version 12.7.1), renamed to "MAIN" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Attentive, Rebuy. The public catalog lists 113 products priced from $4.97 to $116. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Focal |
| Name in admin | MAIN |
| Version | 12.7.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Zesty Paws
Upsell: Rebuy
Loyalty: LoyaltyLion
Analytics: Google AnalyticsHotjarTriple Whale
Catalog snapshot
Products113
Lowest price$4.97
Highest price$116
Top product types: DogCatDog And Cat
Top vendors: Zesty Paws
Teardown: 67/100
What Zesty Paws could improve
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility87 of 137 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 648 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed84 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Zesty Paws gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 52 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 160 characters.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed106 of 137 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog113 products found.
Other stores using Focal
Kyte Baby
kytebaby.com
FocalScore 78
Lettuce Grow
lettucegrow.com
FocalScore 67
LoveShackFancy
loveshackfancy.com
FocalScore 89
Artisaire
artisaire.com
FocalScore 78
boAt Lifestyle
boat-lifestyle.com
FocalScore 67
Athena Club
athenaclub.com
FocalScore 83
Questions about Zesty Paws
What Shopify theme does Zesty Paws use?
Zesty Paws uses the Focal theme, version 12.7.1. In the Shopify admin it is named "MAIN". Checked 2026-10-26.
What apps does Zesty Paws use?
We detected Klaviyo, Attentive, Rebuy, LoyaltyLion, Google Analytics, Hotjar, Triple Whale on the Zesty Paws homepage.