What Shopify theme does Alessi use?
Answer: Alessi Theme v13.0.0
Teardown of alessi.com, checked 2026-10-30
Alessi runs on the Alessi Theme Shopify theme (version 13.0.0), renamed to "alessi-shopify-theme/main-eu-production-a-26/10" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Gorgias, Klarna. The public catalog lists 250+ products priced from €3.00 to €1,200. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Alessi Theme |
| Name in admin | alessi-shopify-theme/main-eu-production-a-26/10 |
| Version | 13.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | EUR |
Apps and tools on Alessi
Email & SMS: Klaviyo
Support: Gorgias
Payments: Klarna
Analytics: Triple Whale
Catalog snapshot
Top product types: Spare PartChristmas tree ornamentschristmas table accessoriesbaskets/centre-pieces/fruit holders/stands/bowlsSmall electrical appliances setcontainers
Top vendors: Alessi Spa (EU)
Teardown: 78/100
What Alessi could improve
- ✕At least 90% of images have alt text Accessibility107 of 133 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 294 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed53 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Alessi gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 60 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 158 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed128 of 133 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Alessi
What Shopify theme does Alessi use?
Alessi uses the Alessi Theme theme, version 13.0.0. In the Shopify admin it is named "alessi-shopify-theme/main-eu-production-a-26/10". Checked 2026-10-30.
What apps does Alessi use?
We detected Klaviyo, Gorgias, Klarna, Triple Whale on the Alessi homepage.