What Shopify theme does Allbirds use?
Answer: Supertheme v1.0.0
Teardown of allbirds.ca, checked 2026-10-30
Allbirds runs on the Supertheme Shopify theme (version 1.0.0), renamed to "Allbirds CAN | September 2026 " in the admin. We detected 6 apps and tools on the storefront, including Omnisend, Yotpo, Sezzle. The public catalog lists 250+ products priced from CA$20.00 to CA$110. The homepage passes 11 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Supertheme |
| Name in admin | Allbirds CAN | September 2026 |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | CAD |
Apps and tools on Allbirds
Email & SMS: Omnisend
Reviews: Yotpo
Payments: Sezzle
Analytics: Google Tag ManagerMicrosoft Clarity
Ads tracking: Meta Pixel
Catalog snapshot
Top product types: ShoesApparelSlippersAccessories
Top vendors: Allbirds
Teardown: 61/100
What Allbirds could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 69 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOMissing.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility10 of 30 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 727 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed81 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Allbirds gets right
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed16 of 30 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed4 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Allbirds
What Shopify theme does Allbirds use?
Allbirds uses the Supertheme theme, version 1.0.0. In the Shopify admin it is named "Allbirds CAN | September 2026 ". Checked 2026-10-30.
What apps does Allbirds use?
We detected Omnisend, Yotpo, Sezzle, Google Tag Manager, Meta Pixel, Microsoft Clarity on the Allbirds homepage.