What Shopify theme does allbirds.co.nz use?
Answer: Dawn v14.0.0
Teardown of allbirds.co.nz, checked 2026-10-28
allbirds.co.nz runs on the Dawn Shopify theme (version 14.0.0), renamed to "Allbirds NZ v14.1" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Yotpo, Gorgias. The public catalog lists 111 products priced from NZ$6.00 to NZ$196. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | Allbirds NZ v14.1 |
| Version | 14.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | NZD |
Apps and tools on allbirds.co.nz
Email & SMS: Klaviyo
Reviews: Yotpo
Support: Gorgias
Page builder: PageFly
Analytics: Google Tag ManagerGoogle Analytics
Catalog snapshot
Top product types: RunnerShoeSockDasherInsoleFootwear Accessory
Top vendors: Allbirdsallbirds.co.nz
Teardown: 67/100
What allbirds.co.nz could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 14 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Meta description is 70-160 characters SEOMissing.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility38 of 46 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 681 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed130 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What allbirds.co.nz gets right
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed45 of 46 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed7 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog111 products found.
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Questions about allbirds.co.nz
What Shopify theme does allbirds.co.nz use?
allbirds.co.nz uses the Dawn theme, version 14.0.0. In the Shopify admin it is named "Allbirds NZ v14.1". Checked 2026-10-28.
What apps does allbirds.co.nz use?
We detected Klaviyo, Yotpo, Gorgias, PageFly, Google Tag Manager, Google Analytics on the allbirds.co.nz homepage.