What Shopify theme does The Oodie use?
Answer: Dawn v15.0.1
Teardown of theoodie.com, checked 2026-10-26
The Oodie runs on the Dawn Shopify theme (version 15.0.1), renamed to "oodie/live/AUS" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Judge.me, Okendo. The public catalog lists 250+ products priced from A$15.00 to A$179. The homepage passes 15 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | oodie/live/AUS |
| Version | 15.0.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | AUD |
Apps and tools on The Oodie
Email & SMS: Klaviyo
Support: Gorgias
Analytics: Microsoft ClarityElevar
Catalog snapshot
Top product types: Sherpa Blanket LicensedOodie™ Original LicensedSherpa Dressing Gown LicensedOodie™ OriginalSleep Tee NightieSleep Tee Nightie Licensed
Top vendors: The Oodie™ AU
Teardown: 83/100
What The Oodie could improve
- ✕At least 90% of images have alt text Accessibility71 of 85 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 995 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed99 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What The Oodie gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 53 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 136 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed74 of 85 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed9 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Dawn
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Questions about The Oodie
What Shopify theme does The Oodie use?
The Oodie uses the Dawn theme, version 15.0.1. In the Shopify admin it is named "oodie/live/AUS". Checked 2026-10-26.
What apps does The Oodie use?
We detected Klaviyo, Judge.me, Okendo, Gorgias, Afterpay, Klarna, Microsoft Clarity, Elevar on the The Oodie homepage.