What Shopify theme does mfpen use?

Answer: Dawn v15.2.0

Teardown of mfpen.com, checked 2026-10-25

mfpen runs on the Dawn Shopify theme (version 15.2.0), renamed to "MFPEN25-14/06/25" in the admin. We detected 1 app and tools on the storefront, including Klarna. The public catalog lists 182 products priced from DKK 381 to DKK 7,300. The homepage passes 10 of 18 teardown checks.

Theme details

Apps and tools on mfpen

Payments: Klarna

Catalog snapshot

Top product types: Gift Card

Top vendors: mfpen

Teardown: 56/100

What mfpen could improve

• ✕
  Homepage title is 30-65 characters SEO

  Current: 5 characters.

  Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
• ✕
  Meta description is 70-160 characters SEO

  Current: 18 characters.

  Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
• ✕
  At least 90% of images have alt text Accessibility

  1 of 8 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Below-the-fold images are lazy loaded Speed

  1 of 8 images use loading="lazy".

  Lazy load images below the first screen to cut initial page weight.
• ✕
  Under 40 script tags on the homepage Speed

  66 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.

What mfpen gets right

• ✓
  Homepage has exactly one H1 SEO

  Found 1.
• ✓
  Canonical tag present SEO
• ✓
  Open Graph image for link previews Social
• ✓
  Structured data (JSON-LD) SEO
• ✓
  Homepage HTML under 250 KB Speed

  HTML is 212 KB.
• ✓
  10 or fewer third-party script domains Speed

  3 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Public product catalog found Catalog

  182 products found.

Other stores using Dawn

All Dawn theme examples

Questions about mfpen

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