Home / Stores / brooklinen.com

What Shopify theme does Brooklinen use?

Answer: Dawn v7.0.0

Teardown of brooklinen.com, checked 2026-10-25

Brooklinen runs on the Dawn Shopify theme (version 7.0.0), renamed to "Site Ops Release: F&F Ends Soon" in the admin. We detected 4 apps and tools on the storefront, including Attentive, Google Analytics, Meta Pixel. The public catalog lists 250+ products priced from $13.35 to $738. The homepage passes 13 of 18 teardown checks.

ThemeDawnv7.0.0

Apps detected4

Products250+

Teardown score72/100

Theme details

Field	Value
Theme	Dawn
Name in admin	Site Ops Release: F&F Ends Soon
Version	7.0.0
Source	Not from the Shopify Theme Store, or a custom build
Currency	USD

Apps and tools on Brooklinen

Email & SMS: Attentive

Analytics: Google Analytics

Ads tracking: Meta Pixel

Privacy: OneTrust

Catalog snapshot

Products250+

Lowest price$13.35

Highest price$738

Top product types: ContentSheetsTowelsBlanketsRobesShams

Top vendors: BrooklinenNewgate

Teardown: 72/100

What Brooklinen could improve

✕
Homepage has exactly one H1 SEO
Found 0.
Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
✕
Open Graph image for link previews Social
Set a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
✕
Structured data (JSON-LD) SEO
Add Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
✕
Homepage HTML under 250 KB Speed
HTML is 1734 KB.
Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
✕
Product reviews app detected Conversion
Show reviews on product pages. Shoppers trust other customers more than product copy.

What Brooklinen gets right

✓
Homepage title is 30-65 characters SEO
Current: 55 characters.
✓
Meta description is 70-160 characters SEO
Current: 156 characters.
✓
Canonical tag present SEO
✓
At least 90% of images have alt text Accessibility
No images in initial HTML.
✓
Below-the-fold images are lazy loaded Speed
0 of 0 images use loading="lazy".
✓
10 or fewer third-party script domains Speed
5 third-party domains load scripts.
✓
Under 40 script tags on the homepage Speed
38 script tags.
✓
Mobile viewport configured Mobile
✓
Page language declared Accessibility
✓
Favicon set Brand
✓
Free shipping offer visible on homepage Conversion
✓
Email or SMS capture tool detected Conversion
✓
Public product catalog found Catalog
250+ products found.