Home / Stores / deathwishcoffee.com

What Shopify theme does Death Wish Coffee use?

Answer: Dawn v10.0.0

Teardown of deathwishcoffee.com, checked 2026-10-25

Death Wish Coffee runs on the Dawn Shopify theme (version 10.0.0), renamed to "deathwish-shopify-20/production" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Gorgias, Rebuy. The public catalog lists 153 products priced from $5.00 to $150. The homepage passes 14 of 18 teardown checks.

ThemeDawnv10.0.0

Apps detected6

Products153

Teardown score78/100

Theme details

Field	Value
Theme	Dawn
Name in admin	deathwish-shopify-20/production
Version	10.0.0
Source	Not from the Shopify Theme Store, or a custom build
Currency	USD

Apps and tools on Death Wish Coffee

Email & SMS: Klaviyo

Support: Gorgias

Upsell: Rebuy

Loyalty: Smile.io

Payments: Afterpay

Analytics: Google Tag Manager

Catalog snapshot

Products153

Lowest price$5.00

Highest price$150

Top product types: CoffeeApparelAccessoriesCoffee BundleMugsOn-The-Go Drinkware

Top vendors: Death Wish Coffee CompanyDeath Wish CoffeeSportiqePlanet ApparelDeneen PotteryKlean Kanteen

Teardown: 78/100

What Death Wish Coffee could improve

✕
Meta description is 70-160 characters SEO
Current: 318 characters.
Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
✕
Homepage HTML under 250 KB Speed
HTML is 619 KB.
Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
✕
Under 40 script tags on the homepage Speed
85 script tags.
Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
✕
Product reviews app detected Conversion
Show reviews on product pages. Shoppers trust other customers more than product copy.

What Death Wish Coffee gets right

✓
Homepage title is 30-65 characters SEO
Current: 61 characters.
✓
Homepage has exactly one H1 SEO
Found 1.
✓
Canonical tag present SEO
✓
Open Graph image for link previews Social
✓
Structured data (JSON-LD) SEO
✓
At least 90% of images have alt text Accessibility
118 of 125 images have alt text.
✓
Below-the-fold images are lazy loaded Speed
122 of 125 images use loading="lazy".
✓
10 or fewer third-party script domains Speed
4 third-party domains load scripts.
✓
Mobile viewport configured Mobile
✓
Page language declared Accessibility
✓
Favicon set Brand
✓
Free shipping offer visible on homepage Conversion
✓
Email or SMS capture tool detected Conversion
✓
Public product catalog found Catalog
153 products found.