What Shopify theme does Pixi Beauty use?
Answer: Dawn v2.4.0
Teardown of pixibeauty.com, checked 2026-10-26
Pixi Beauty runs on the Dawn Shopify theme (version 2.4.0), renamed to "build-pixi-beauty/master" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Postscript, Okendo. The public catalog lists 249 products priced from $3.00 to $200. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | build-pixi-beauty/master |
| Version | 2.4.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Pixi Beauty
Email & SMS: KlaviyoPostscript
Reviews: Okendo
Subscriptions: Recharge
Personalization: Nosto
Loyalty: LoyaltyLion
Payments: Klarna
Analytics: Elevar
Catalog snapshot
Top product types: Skincare BundleMakeup BundleCustom BundlePerfumeUnder EyeUndereye
Top vendors: Pixi BeautyPixi+ Rewards
Teardown: 78/100
What Pixi Beauty could improve
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕Homepage HTML under 250 KB SpeedHTML is 2443 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed130 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Pixi Beauty gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 60 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 155 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓At least 90% of images have alt text Accessibility209 of 218 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed194 of 218 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed10 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog249 products found.
Other stores using Dawn
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Questions about Pixi Beauty
What Shopify theme does Pixi Beauty use?
Pixi Beauty uses the Dawn theme, version 2.4.0. In the Shopify admin it is named "build-pixi-beauty/master". Checked 2026-10-26.
What apps does Pixi Beauty use?
We detected Klaviyo, Postscript, Okendo, Recharge, Nosto, LoyaltyLion, Klarna, Elevar on the Pixi Beauty homepage.