What Shopify theme does Betsey Johnson use?
Answer: Dawn v13.0.0
Teardown of betseyjohnson.com, checked 2026-10-26
Betsey Johnson runs on the Dawn Shopify theme (version 13.0.0), renamed to "monorepo-ecom/BJ - Production" in the admin. We detected 7 apps and tools on the storefront, including Klaviyo, Yotpo, Gorgias. The public catalog lists 250+ products priced from $20.00 to $200. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | monorepo-ecom/BJ - Production |
| Version | 13.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Betsey Johnson
Email & SMS: Klaviyo
Reviews: Yotpo
Support: Gorgias
Search: Algolia
Payments: Afterpay
Wishlist: Swym Wishlist
Privacy: OneTrust
Catalog snapshot
Top product types: SHOESHANDBAGSJEWELRYAPPARELACCESSORIESBUNDLE
Top vendors: BETSEYJOHNSONBetsey JohnsonBetseyJohnsonRecurate
Teardown: 78/100
What Betsey Johnson could improve
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility21 of 29 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 706 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed137 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Betsey Johnson gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 65 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 148 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed18 of 29 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed9 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Betsey Johnson
What Shopify theme does Betsey Johnson use?
Betsey Johnson uses the Dawn theme, version 13.0.0. In the Shopify admin it is named "monorepo-ecom/BJ - Production". Checked 2026-10-26.
What apps does Betsey Johnson use?
We detected Klaviyo, Yotpo, Gorgias, Algolia, Afterpay, Swym Wishlist, OneTrust on the Betsey Johnson homepage.