What Shopify theme does Huda Beauty use?
Answer: Dawn v15.2.0
Teardown of hudabeauty.com, checked 2026-10-26
Huda Beauty runs on the Dawn Shopify theme (version 15.2.0), renamed to "PROD - Oct 20th 2026 (BRONZE FILTER PUBLIC LAUNCH)" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Okendo, Swym Wishlist. The public catalog lists 160 products priced from $9.00 to $135. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | PROD - Oct 20th 2026 (BRONZE FILTER PUBLIC LAUNCH) |
| Version | 15.2.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Huda Beauty
Email & SMS: Klaviyo
Reviews: Okendo
Wishlist: Swym Wishlist
Analytics: Google Tag ManagerElevar
Privacy: OneTrust
Catalog snapshot
Top product types: Sets & KitsAccessoriesTools & BrushesSamplesSetting PowderEyeshadow
Top vendors: Huda BeautyHuda Beauty US
Teardown: 78/100
What Huda Beauty could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 69 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕At least 90% of images have alt text Accessibility28 of 79 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 952 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed145 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Huda Beauty gets right
- ✓Meta description is 70-160 characters SEOCurrent: 145 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed73 of 79 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog160 products found.
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Questions about Huda Beauty
What Shopify theme does Huda Beauty use?
Huda Beauty uses the Dawn theme, version 15.2.0. In the Shopify admin it is named "PROD - Oct 20th 2026 (BRONZE FILTER PUBLIC LAUNCH)". Checked 2026-10-26.
What apps does Huda Beauty use?
We detected Klaviyo, Okendo, Swym Wishlist, Google Tag Manager, Elevar, OneTrust on the Huda Beauty homepage.