What Shopify theme does Everlane use?
Answer: Dawn v15.3.0
Teardown of everlane.com, checked 2026-10-26
Everlane runs on the Dawn Shopify theme (version 15.3.0), renamed to "everlane/MAIN (10/19/26)" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Attentive, Yotpo. The public catalog lists 250+ products priced from $34.00 to $348. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | everlane/MAIN (10/19/26) |
| Version | 15.3.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Everlane
Reviews: Yotpo
Personalization: Nosto
Search: Algolia
Analytics: Elevar
Catalog snapshot
Products250+
Lowest price$34.00
Highest price$348
Top product types: SweatersKnit TopsAccessoriesBottomsDenimShirting
Top vendors: Everlane
Teardown: 67/100
What Everlane could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 8 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility11 of 43 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Below-the-fold images are lazy loaded Speed4 of 43 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 828 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed100 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Everlane gets right
- ✓Meta description is 70-160 characters SEOCurrent: 131 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓10 or fewer third-party script domains Speed8 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Dawn
Death Wish Coffee
deathwishcoffee.com
DawnScore 78
Lucy & Yak
lucyandyak.com
DawnScore 83
Grenade UK
grenade.com
DawnScore 83
Deciem
deciem.com
DawnScore 56
mfpen
mfpen.com
DawnScore 56
Nudestix
nudestix.com
DawnScore 78
Questions about Everlane
What Shopify theme does Everlane use?
Everlane uses the Dawn theme, version 15.3.0. In the Shopify admin it is named "everlane/MAIN (10/19/26)". Checked 2026-10-26.
What apps does Everlane use?
We detected Klaviyo, Attentive, Yotpo, Nosto, Algolia, Elevar on the Everlane homepage.