What Shopify theme does paloma wool use?
Answer: Dawn v15.2.0
Teardown of palomawool.com, checked 2026-10-26
paloma wool runs on the Dawn Shopify theme (version 15.2.0), renamed to "theme-palomawool/main-dawn" in the admin. We detected 2 apps and tools on the storefront, including Klaviyo, Microsoft Clarity. The public catalog lists 250+ products priced from €70.00 to €690. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | theme-palomawool/main-dawn |
| Version | 15.2.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | EUR |
Apps and tools on paloma wool
Email & SMS: Klaviyo
Analytics: Microsoft Clarity
Catalog snapshot
Top product types: ProducciónLeather bootsCotton topWool scarfWool sweaterSuit pants
Top vendors: WomanManpaloma woolPaloma Wool
Teardown: 67/100
What paloma wool could improve
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility0 of 6 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 723 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed71 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What paloma wool gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 31 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 126 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed6 of 6 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Dawn
Deciem
Audo Copenhagen
SATISFY
Negative
nomz
DÔEN
Questions about paloma wool
What Shopify theme does paloma wool use?
paloma wool uses the Dawn theme, version 15.2.0. In the Shopify admin it is named "theme-palomawool/main-dawn". Checked 2026-10-26.
What apps does paloma wool use?
We detected Klaviyo, Microsoft Clarity on the paloma wool homepage.