What Shopify theme does Negative use?
Answer: Dawn v10.0.0
Teardown of negativeunderwear.com, checked 2026-10-26
Negative runs on the Dawn Shopify theme (version 10.0.0), renamed to "negative/main" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Omnisend, Attentive. The public catalog lists 250+ products priced from $9.00 to $248. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | negative/main |
| Version | 10.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Negative
Email & SMS: KlaviyoOmnisendAttentive
Reviews: Okendo
Support: Gorgias
Payments: Afterpay
Analytics: Google Tag ManagerElevar
Catalog snapshot
Top product types: LoungeUnderwearNon-Wire BraSleepSwimWired Bra
Top vendors: Negative UnderwearNegative Underwear - Last Chance
Teardown: 72/100
What Negative could improve
- ✕At least 90% of images have alt text Accessibility31 of 58 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 847 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕10 or fewer third-party script domains Speed13 third-party domains load scripts.Every app script competes with the theme for the main thread. Uninstall apps you no longer use and check that their code is removed.
- ✕Under 40 script tags on the homepage Speed116 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Negative gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 55 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 160 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed51 of 58 images use loading="lazy".
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Dawn
Huda Beauty
Nudestix
Stelton
Brooklinen
Deciem
Everlane
Questions about Negative
What Shopify theme does Negative use?
Negative uses the Dawn theme, version 10.0.0. In the Shopify admin it is named "negative/main". Checked 2026-10-26.
What apps does Negative use?
We detected Klaviyo, Omnisend, Attentive, Okendo, Gorgias, Afterpay, Google Tag Manager, Elevar on the Negative homepage.