What Shopify theme does Stelton use?

Answer: Dawn v1.0.0

Teardown of stelton.com, checked 2026-10-26

Stelton runs on the Dawn Shopify theme (version 1.0.0), renamed to "Production v2" in the admin. We detected 2 apps and tools on the storefront, including Klaviyo, Google Tag Manager. The public catalog lists 250+ products priced from €6.95 to €669. The homepage passes 11 of 18 teardown checks.

Theme details

Apps and tools on Stelton

Email & SMS: Klaviyo

Analytics: Google Tag Manager

Catalog snapshot

Top product types: STELTON

Top vendors: SteltonRIG-TIG

Teardown: 61/100

What Stelton could improve

• ✕
  Homepage title is 30-65 characters SEO

  Current: 7 characters.

  Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
• ✕
  Meta description is 70-160 characters SEO

  Current: 167 characters.

  Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
• ✕
  Homepage has exactly one H1 SEO

  Found 0.

  Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
• ✕
  At least 90% of images have alt text Accessibility

  2 of 7 images have alt text.

  Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 311 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Under 40 script tags on the homepage Speed

  69 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.

What Stelton gets right

• ✓
  Canonical tag present SEO
• ✓
  Open Graph image for link previews Social
• ✓
  Structured data (JSON-LD) SEO
• ✓
  Below-the-fold images are lazy loaded Speed

  4 of 7 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  4 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand
• ✓
  Free shipping offer visible on homepage Conversion
• ✓
  Email or SMS capture tool detected Conversion
• ✓
  Public product catalog found Catalog

  250+ products found.

Other stores using Dawn

All Dawn theme examples

Questions about Stelton

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