What Shopify theme does Allbirds use?
Answer: allbirds-theme v1.231.12
Teardown of allbirds.co.uk, checked 2026-10-30
Allbirds runs on the allbirds-theme Shopify theme (version 1.231.12), renamed to "Handover theme" in the admin. We detected 4 apps and tools on the storefront, including Attentive, Trustpilot, Google Tag Manager. The public catalog lists 250+ products priced from £15.00 to £170. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | allbirds-theme |
| Name in admin | Handover theme |
| Version | 1.231.12 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | GBP |
Apps and tools on Allbirds
Email & SMS: Attentive
Reviews: Trustpilot
Analytics: Google Tag ManagerTriple Whale
Catalog snapshot
Top product types: ShoesApparelSocksAccessoriesUnderwear
Top vendors: Allbirds
Teardown: 72/100
What Allbirds could improve
- ✕Homepage has exactly one H1 SEOFound 7.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Structured data (JSON-LD) SEOAdd Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
- ✕At least 90% of images have alt text Accessibility26 of 55 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 784 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed68 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Allbirds gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 50 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 151 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Below-the-fold images are lazy loaded Speed40 of 55 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed1 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using allbirds-theme
All allbirds-theme theme examples
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Questions about Allbirds
What Shopify theme does Allbirds use?
Allbirds uses the allbirds-theme theme, version 1.231.12. In the Shopify admin it is named "Handover theme". Checked 2026-10-30.
What apps does Allbirds use?
We detected Attentive, Trustpilot, Google Tag Manager, Triple Whale on the Allbirds homepage.