What Shopify theme does Bella Freud use?
Answer: Bella Freud v1.0.0
Teardown of bellafreud.com, checked 2026-10-29
Bella Freud runs on the Bella Freud Shopify theme (version 1.0.0), renamed to "Production" in the admin. We detected 6 apps and tools on the storefront, including Klaviyo, Trustpilot, Boost AI Search. The public catalog lists 250+ products priced from £12.00 to £1,250. The homepage passes 12 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Bella Freud |
| Name in admin | Production |
| Version | 1.0.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | GBP |
Apps and tools on Bella Freud
Email & SMS: Klaviyo
Reviews: Trustpilot
Search: Boost AI Search
Payments: Klarna
Analytics: ElevarTriple Whale
Catalog snapshot
Top product types: WOVENSKNITWEARJERSEYHOMEWAREACCESSORIESCERAMICS
Top vendors: BLACKWHITEGREYBROWNNAVYBLUE
Teardown: 67/100
What Bella Freud could improve
- ✕Meta description is 70-160 characters SEOCurrent: 243 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Below-the-fold images are lazy loaded Speed0 of 108 images use loading="lazy".Lazy load images below the first screen to cut initial page weight.
- ✕Homepage HTML under 250 KB SpeedHTML is 509 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed75 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What Bella Freud gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 53 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility101 of 108 images have alt text.
- ✓10 or fewer third-party script domains Speed3 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
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Questions about Bella Freud
What Shopify theme does Bella Freud use?
Bella Freud uses the Bella Freud theme, version 1.0.0. In the Shopify admin it is named "Production". Checked 2026-10-29.
What apps does Bella Freud use?
We detected Klaviyo, Trustpilot, Boost AI Search, Klarna, Elevar, Triple Whale on the Bella Freud homepage.