What Shopify theme does Built for Athletes™ use?
Answer: Seventh v2.1.0
Teardown of builtforathletes.com, checked 2026-10-28
Built for Athletes™ runs on the Seventh Shopify theme (version 2.1.0), renamed to "BFA 06-October-2026 [nav]" in the admin. We detected 8 apps and tools on the storefront, including Klaviyo, Yotpo, Trustpilot. The public catalog lists 248 products priced from $3.99 to $470. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Seventh |
| Name in admin | BFA 06-October-2026 [nav] |
| Version | 2.1.0 |
| Source | Shopify Theme Store (ID 4090) |
| Currency | USD |
Apps and tools on Built for Athletes™
Email & SMS: Klaviyo
Reviews: YotpoTrustpilot
Upsell: Rebuy
Translation: Langify
Wishlist: Swym Wishlist
Analytics: Microsoft ClarityElevar
Catalog snapshot
Top product types: PatchesBackpacksBagsBottlesShortsAccessories
Top vendors: Built for AthletesBuilt For AthletesBuilt for Athletes™
Teardown: 72/100
What Built for Athletes™ could improve
- ✕Homepage has exactly one H1 SEOFound 0.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Open Graph image for link previews SocialSet a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
- ✕At least 90% of images have alt text Accessibility47 of 190 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 607 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed159 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Built for Athletes™ gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 60 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 160 characters.
- ✓Canonical tag present SEO
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed93 of 190 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed6 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog248 products found.
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Questions about Built for Athletes™
What Shopify theme does Built for Athletes™ use?
Built for Athletes™ uses the Seventh theme, version 2.1.0, available in the Shopify Theme Store. In the Shopify admin it is named "BFA 06-October-2026 [nav]". Checked 2026-10-28.
What apps does Built for Athletes™ use?
We detected Klaviyo, Yotpo, Trustpilot, Rebuy, Langify, Swym Wishlist, Microsoft Clarity, Elevar on the Built for Athletes™ homepage.