What Shopify theme does WP Standard use?
Answer: Palo Alto v9.1.0
Teardown of wpstandard.com, checked 2026-10-28
WP Standard runs on the Palo Alto Shopify theme (version 9.1.0), renamed to "Palo v9.1.0 - [SC] - 2nd Apr 2026" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Judge.me, PageFly. The public catalog lists 40 products priced from $24.00 to $562. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Palo Alto |
| Name in admin | Palo v9.1.0 - [SC] - 2nd Apr 2026 |
| Version | 9.1.0 |
| Source | Shopify Theme Store (ID 777) |
| Currency | USD |
Apps and tools on WP Standard
Email & SMS: Klaviyo
Reviews: Judge.me
Page builder: PageFly
Analytics: Triple Whale
Catalog snapshot
Top product types: AccessoriesTote BagsWalletsMessenger BagsSling BagsDuffle Bags
Top vendors: WP StandardThe Slipper Factory
Teardown: 78/100
What WP Standard could improve
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Homepage HTML under 250 KB SpeedHTML is 604 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed84 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Free shipping offer visible on homepage ConversionShipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
What WP Standard gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 61 characters.
- ✓Meta description is 70-160 characters SEOCurrent: 116 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility131 of 138 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed133 of 138 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed2 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog40 products found.
Other stores using Palo Alto
PARADE
Primally Pure
HELLSTAR
Girlfriend Collective
Questions about WP Standard
What Shopify theme does WP Standard use?
WP Standard uses the Palo Alto theme, version 9.1.0, available in the Shopify Theme Store. In the Shopify admin it is named "Palo v9.1.0 - [SC] - 2nd Apr 2026". Checked 2026-10-28.
What apps does WP Standard use?
We detected Klaviyo, Judge.me, PageFly, Triple Whale on the WP Standard homepage.