What Shopify theme does Primally Pure use?
Answer: Palo Alto v5.7.0
Teardown of primallypure.com, checked 2026-10-26
Primally Pure runs on the Palo Alto Shopify theme (version 5.7.0), renamed to "primallypure-theme/main" in the admin. We detected 10 apps and tools on the storefront, including Klaviyo, Yotpo, Gorgias. The public catalog lists 250+ products priced from $0.98 to $250. The homepage passes 14 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Palo Alto |
| Name in admin | primallypure-theme/main |
| Version | 5.7.0 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Primally Pure
Email & SMS: Klaviyo
Reviews: Yotpo
Support: Gorgias
Upsell: Rebuy
Translation: Weglot
Payments: Afterpay
Wishlist: Swym Wishlist
Analytics: HotjarTriple Whale
Accessibility: accessiBe
Catalog snapshot
Top product types: BundleDeodorantSerumMaskCandleBody Wash
Top vendors: Primally Pureprimally pureSeel
Teardown: 78/100
What Primally Pure could improve
- ✕Homepage title is 30-65 characters SEOCurrent: 22 characters.Write a title that names the brand and the main product category. Search results truncate after about 60 characters.
- ✕Homepage has exactly one H1 SEOFound 2.Use one H1 describing what the store sells. Many themes put the logo in the H1 or skip it.
- ✕Homepage HTML under 250 KB SpeedHTML is 743 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed98 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
What Primally Pure gets right
- ✓Meta description is 70-160 characters SEOCurrent: 113 characters.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓At least 90% of images have alt text Accessibility74 of 80 images have alt text.
- ✓Below-the-fold images are lazy loaded Speed71 of 80 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed4 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Product reviews app detected Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog250+ products found.
Other stores using Palo Alto
Questions about Primally Pure
What Shopify theme does Primally Pure use?
Primally Pure uses the Palo Alto theme, version 5.7.0. In the Shopify admin it is named "primallypure-theme/main". Checked 2026-10-26.
What apps does Primally Pure use?
We detected Klaviyo, Yotpo, Gorgias, Rebuy, Weglot, Afterpay, Swym Wishlist, Hotjar, Triple Whale, accessiBe on the Primally Pure homepage.