What Shopify theme does Bird Rock Coffee Roasters use?
Answer: Dawn v15.4.1
Teardown of birdrockcoffee.com, checked 2026-10-29
Bird Rock Coffee Roasters runs on the Dawn Shopify theme (version 15.4.1), renamed to "BRCR_SHOPIFY_THEME/claude/wizardly-bell-4ux5i3" in the admin. We detected 4 apps and tools on the storefront, including Klaviyo, Attentive, Recharge. The public catalog lists 88 products priced from $2.99 to $600. The homepage passes 13 of 18 teardown checks.
Theme details
| Field | Value |
|---|---|
| Theme | Dawn |
| Name in admin | BRCR_SHOPIFY_THEME/claude/wizardly-bell-4ux5i3 |
| Version | 15.4.1 |
| Source | Not from the Shopify Theme Store, or a custom build |
| Currency | USD |
Apps and tools on Bird Rock Coffee Roasters
Subscriptions: Recharge
Analytics: Google Tag Manager
Catalog snapshot
Top product types: MerchandiseSingle Origin Coffee - Non-OrganicSignature Blend Coffee - Non OrganicSnackSingle Origin Coffee - OrganicGift Card
Top vendors: Bird Rock Coffee RoastersComandanteFellow BrewingkalitaBaratzaChemex
Teardown: 72/100
What Bird Rock Coffee Roasters could improve
- ✕Meta description is 70-160 characters SEOCurrent: 173 characters.Add a description with the value proposition and one reason to buy. It is the ad copy for every organic click.
- ✕At least 90% of images have alt text Accessibility18 of 23 images have alt text.Fill in alt text in the Shopify admin for products and section images. It helps screen readers and image search.
- ✕Homepage HTML under 250 KB SpeedHTML is 507 KB.Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
- ✕Under 40 script tags on the homepage Speed71 script tags.Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
- ✕Product reviews app detected ConversionShow reviews on product pages. Shoppers trust other customers more than product copy.
What Bird Rock Coffee Roasters gets right
- ✓Homepage title is 30-65 characters SEOCurrent: 65 characters.
- ✓Homepage has exactly one H1 SEOFound 1.
- ✓Canonical tag present SEO
- ✓Open Graph image for link previews Social
- ✓Structured data (JSON-LD) SEO
- ✓Below-the-fold images are lazy loaded Speed14 of 23 images use loading="lazy".
- ✓10 or fewer third-party script domains Speed5 third-party domains load scripts.
- ✓Mobile viewport configured Mobile
- ✓Page language declared Accessibility
- ✓Favicon set Brand
- ✓Free shipping offer visible on homepage Conversion
- ✓Email or SMS capture tool detected Conversion
- ✓Public product catalog found Catalog88 products found.
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Questions about Bird Rock Coffee Roasters
What Shopify theme does Bird Rock Coffee Roasters use?
Bird Rock Coffee Roasters uses the Dawn theme, version 15.4.1. In the Shopify admin it is named "BRCR_SHOPIFY_THEME/claude/wizardly-bell-4ux5i3". Checked 2026-10-29.
What apps does Bird Rock Coffee Roasters use?
We detected Klaviyo, Attentive, Recharge, Google Tag Manager on the Bird Rock Coffee Roasters homepage.