What Shopify theme does Bluetti use?

Answer: No theme (headless storefront)

Teardown of bluetti.com, checked 2026-10-30

Bluetti is a headless Shopify store: it runs on Shopify for products and checkout, but the storefront is a Custom Next.js storefront rather than a Shopify theme. We detected 1 app and tools on the storefront, including Google Tag Manager. The homepage passes 10 of 18 teardown checks.

Theme details

Apps and tools on Bluetti

Analytics: Google Tag Manager

Teardown: 56/100

What Bluetti could improve

• ✕
  Open Graph image for link previews Social

  Set a social sharing image in theme settings so links shared on Facebook, Slack and iMessage look clickable.
• ✕
  Structured data (JSON-LD) SEO

  Add Organization and WebSite JSON-LD so Google can show brand info and a sitelinks search box.
• ✕
  Homepage HTML under 250 KB Speed

  HTML is 279 KB.

  Large HTML usually comes from inline app code, huge mega menus or many hidden sections. Remove unused sections and apps.
• ✕
  Under 40 script tags on the homepage Speed

  50 script tags.

  Consolidate tracking through one tag manager and remove leftover app snippets from theme.liquid.
• ✕
  Free shipping offer visible on homepage Conversion

  Shipping cost is the top reason for cart abandonment. If you offer free shipping over a threshold, say so in the announcement bar.
• ✕
  Product reviews app detected Conversion

  Show reviews on product pages. Shoppers trust other customers more than product copy.
• ✕
  Email or SMS capture tool detected Conversion

  Capture emails from first-time visitors with a signup offer, then automate a welcome flow.
• ✕
  Public product catalog found Catalog

  Could not read the catalog.

  If products exist but none are found, the store may be password protected or have the products feed restricted.

What Bluetti gets right

• ✓
  Homepage title is 30-65 characters SEO

  Current: 40 characters.
• ✓
  Meta description is 70-160 characters SEO

  Current: 86 characters.
• ✓
  Homepage has exactly one H1 SEO

  Found 1.
• ✓
  Canonical tag present SEO
• ✓
  At least 90% of images have alt text Accessibility

  72 of 73 images have alt text.
• ✓
  Below-the-fold images are lazy loaded Speed

  70 of 73 images use loading="lazy".
• ✓
  10 or fewer third-party script domains Speed

  0 third-party domains load scripts.
• ✓
  Mobile viewport configured Mobile
• ✓
  Page language declared Accessibility
• ✓
  Favicon set Brand

Other stores using Headless (Next.js)

All Headless (Next.js) theme examples

Questions about Bluetti

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